As with every project, it is important to take the time to understand what the artwork needs to convey (audience, goals) to add parameters to the brainstorming process.
During my call with Alexis and Michael, a few things became clear. The artwork needed to...
With the forced square dimensions + small view size, we need to either break up the two words connected by X, or shorten to commXcap — otherwise text will be small and not very legible.
We were most excited about direction D (above), showcasing an abstracted/modernized venn diagram showcasing intersection (collision) of community (red) + capital (blue).
The type choice has the perfect personality for the project: strong, sharp, and well-spoken. The Modernized Mid Century typeface has universal appeal and is a great alternative to overused Swiss-style sans-serif typefaces. Also it was created by an independent typographer ✨
After some consideration, the BTC coin drew too much attention. We removed it and landed on a very simple composition, also adding in other alt assets into the bill (sneakers, sports cards).
I remember a marketing professor at UVA McIntire preaching K.I.S.S. (Keep It Simple, Stupid!). As a student I rolled my eyes at the acronym. But as an adult, I reflect on it often. K.I.S.S. certainly applies to podcast artwork — viewers see it teeny tiny on their phones so the less clutter the better in readability, skimmability, and clarity in the type of content you'll consume by tuning in.